The Hulk's Cognitive Dissonance

Cognitive dissonance is the state of having inconsistent thoughts as relating to behavioural decisions and changes.  The Hulk displays this often.  When Bruce Banner initially begins transforming, he does not like that he cannot control his mind as the Hulk.  But as time goes on, he realizes the brawn he has acquired and begins to enjoy it.  This leaves Banner with cognitive dissonance because he is torn between these two forms and cannot figure out what to do.  At times we see him minimizing his stress, the trigger of the transformation, to avoid changing, but other times we see him encouraging these factors to change forms.